“Content is King.”
I can attest to this. Creating content has changed my life for the better. It helped me make a living doing something I love, meet a bunch of cool and like-minded people, and flex my creative muscles (which is a hell of a lot of fun).
I am a content machine. I can make content day and night, seven days a week, 365 days a year. Without straining myself to do it at all. This is because I’ve trained myself to become a content machine.
You can do the same thing.
If you’re an aspiring content creator or you’re an experienced one who wants to create even more, these simple solutions will come in handy.
The idea machine technique
Before we dive into specific tactics for 10xing your content, let’s talk about a strategy that’s going to make it much easier to create content in the first place.
I’ve been writing for seven years now. I’m never at a loss for what to create. I could keep creating content for decades without the process getting stale. Contrast this with a lot of creators who don’t create all that much because they don’t know what to create.
I discovered a strategy years ago that changed my life forever. I learned about it from James Altucher, a prolific writer and blogger who’s published thousands of posts and 18 books.Every single day, write down ten ideas.
Let’s say you come up with ten ideas a day. In a year you will have come up with 3,650 ideas (no breaks on weekends by the way if you want to get good at this). Maybe more if you are trying to do 20 ideas a day.
It’s unlikely that you came up with 3,650 good ideas (after you become an idea machine your ratio goes up but probably in the beginning your ratio of bad ideas to good is around 1000:1).
Practice doesn’t make perfect. But practice makes permanent. So that later on when you do need good ideas to save your life, you know you will be a fountain of them.
James talks about using this technique for ideas of all kinds, but I use this technique specifically to come up with ideas for the content I want to create.
Usually, I write down 10 ideas for blog post titles, but I’ve also used it for different forms of content:
- 10 ideas for Tweet threads
- 10 ideas for YouTube videos
- 10 ideas for Instagram posts
You can get meta:
- 10 ideas for emotionally provocative blog posts
- 10 ideas for blog posts that don’t have a number in the title
- 10 ideas for crazy, off the wall, near taboo topics to write about
See how this works? The more you practice ideas, the better you’ll get at coming up with new ones. A tiny fraction of them will be the seeds to viral blog posts that’ll change your life.
Once you become an idea machine, the rest of these tactics will help you 10x the amount of content you create.
Embrace the microcontent game
Let’s face it, our attention spans seem to be getting shorter and shorter every year. In our fast-paced technological world, people want the information they’re looking for as soon as possible. With microcontent, you can give them the information they need in a succinct way and you can produce a lot more content much more quickly.
Creating something like a 10-minute YouTube video will take more time and effort than shooting 10 videos that are a minute long or less. Also, with a smartphone, you don’t even need to use a fancy camera or editing software to produce great-looking videos.
You can simply record the videos on your phone and edit them with tools from the social app. This is what I do with reels. Once a day, I just open up my phone, turn the camera to my face, and talk about a subject for one minute. I can add captions and effects to the video using Instagram’s built-in video editor.
Also, these short-form content creation apps (like TikTok and the Reels feature on Instagram) have a ton of viral potential and high organic reach, which means traffic you don’t have to pay for.
I used to record 5-10 minute videos on Instagram that would get a few hundred views and I had to use a camera with editing software. Now? My reels that take a tenth of the time to create get 10 times the views than my long-form videos.
View this post on Instagram
Microcontent helps you create content quickly, which means you can put more content out there, increasing your reach and scaling your brand much faster.
Other examples of microcontent are:
- Tweets: I’ve seen people build seven, even eight-figure companies, by consistently posting unique and interesting Tweets and threads a couple of times per day.
- Graphics: I also use graphics to promote my ideas. I use Canva, which comes with a bunch of pre-made templates. You just need to switch out the words. I edit the graphics and post them to Instagram once per day.
- YouTube shorts: YouTube recognized the power of microcontent thanks to the rise of TikTok and Reels, so they created their own version to get into the microcontent game.
Use “batching” to find flow in your content creation
Most content creators work inefficiently. They randomly work on different pieces of content instead of using a process to create lots of content at all once.
This is where batching comes in. Say you have a few different forms of content you use for your business or brand. You write blog posts, shoot videos, and create social media posts.
If you try to create all these different forms of content throughout the day, it’ll be more difficult because your brain has to keep switching between different types of tasks.
What if, instead, you dedicated a day, or at least blocks of time, to doing nothing but create one form of content and then scheduling it out over time. I write a new blog post pretty much every day. But for other forms of content, I try to batch them.
- Instead of trying to shoot one video per day, 5 days per week, shoot 5 videos in one day and schedule them out to release on YouTube
- Instead of randomly Tweeting, dedicate an entire day to create a month’s worth of Tweets and schedule them out using a tool like Buffer
- Say you have a catalog of videos on your YouTube channel and you want to start making short-form videos. Spend a day cutting out snippets of videos from your catalog and have a bunch of short-form videos you can post daily on places like TikTok and Reels
When you batch different types of content, your mind stays in one solid groove. Get in the zone and create weeks or months’ worth of content. Schedule it all out and you’ll look like a content savant when you’re actually just efficient with your time.
Squeeze the juice out of your content
Most content creators don’t get enough mileage from their content. They’ll create one form of content and then move on to creating another piece of content—instead of squeezing the juice out of what they just made.
Say you’re primarily a writer like me. You can take a single piece of content like a blog post and use it to create a bunch of different forms of content.
Here’s what that process might look like:
- Turn the content from your blog post into a 10 minute YouTube video
- Chop the video up into a handful of one-minute clips to post on TikTok/Reels
- Turn each TikTok/Reel into a written piece of short-form content like a Tweet
- Highlight the best quotes from your blog post and turn them into Instagram graphics
- Narrate the blog post and turn it into an audio clip to use for a podcast episode
You don’t have to do all of these, but you get the idea. The larger catalog you have for your primary form of content, the more mileage you can get from it if you’re creative.
Let’s say you’d like to create all these different forms of content, but you don’t have the time. There’s a simple solution to getting more content out there without having to do extra work.
Use delegation to scale your content creation efforts
In the beginning, you’ll probably have to create all the content for your brand or business. But once you have some real revenue, you can hire people to create content for you. If you play it the right way, you can even get people to help you for free.
First, let’s talk about hiring people. There are several online platforms like Fivver and Upwork filled with freelancers who are looking for content creation work. Some of them are pretty inexpensive for the quality they provide, too.
You could easily take the ideas I listed in the previous section and just post them as a job to one of these platforms. Also, you can draw from your own tribe and community if you have one. I teach people how to get paid to write. I also have a list of fans who are creative and entrepreneurial.
Recently, I’ve started posting jobs to my email list. I get the work I need to be done and I’m putting money in the pockets of people in my own tribe. It’s a win-win situation. You can also create win-win situations without having to pay people to do the work for you.
For example, if you’re a writer, you can get other writers to create content for you in the form of a guest post. A guest post means that someone else writes a blog post on your blog. You get content that will increase your traffic. The person who posts to your website gets exposed to your audience.
Back in the day, I wrote a ton of guest posts for different websites. They allowed me to add links back to my website and let me add a call to action for people to sign up to my email list. They get content, I get new tribe members.
These days, I’m going to put myself on the other side of the equation and get people to do guest posts on my website. As a content creator, start thinking more about expanding your efforts through delegation. Once you’ve established yourself, you can explode your brand by getting others to help you.
Hopefully, by now, you’ve realized just how much you can do with your content. Always continue to experiment and refine your process over time.
You can reach people across the world with a few clicks of a button. You can share your ideas with the world. And, most importantly, creating content can help you fulfill a dream and transform your life.
That said, you still have to do the work.
Most people try to get in the content game and fail because they’re not patient, persistent, or diligent. You don’t need to be extremely disciplined. But you do need a process that works along with gradual and persistent effort.
Use these tips and take the world by storm with your ideas.