Jazmin Murphy

Jazmin Murphy, also known as "Sunny," began writing web content in 2015. Working primarily as a science communicator and reporter, Sunny aims to inform B2C and B2B audiences across various industries, empowering all to navigate life with cutting-edge, expert-informed knowledge, written in plain English.

Jazmin Murphy

Why Quitting a Job Isn’t Always Bad (and How To Do It Well)

Jazmin Murphy·
Sometimes it’s better to see resigning as a new beginning, rather than a regrettable end. It could be to protect your mental health, upgrade to a higher-paying gig, or even start your own business. These first-hand stories from entrepreneurs across industries are all great examples of such scenarios. Their accounts–plus a few tips on responsible quitting–will help your professional transition much easier, and more positive.
Career
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humanizing a brand

3 Ways to Get Real and Humanize Your Brand

Jazmin Murphy·
Citizens worldwide want businesses and NGOs to be more transparent. They expect a more positive influence on societies’ ability to engage with each other more honestly and productively. Research has shown “information quality” to be central to that effort. But high-quality information is out of reach for disconnected brands that don’t understand their communities. That’s why humanizing your brand is key to building trust with your target audience. Here’s how.
Skills
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Conferences: The Most Underrated Way to Practice Face-to-Face Marketing

Jazmin Murphy·
Sure, you do your target audience research. You tap into critical pain points and pick up language to incorporate into marketing materials. But how authentic and fleshed out are those data points, really? Tapping into your target audience by researching their online behaviors or studying forums and review sections is fine. But meeting them in-person or via live virtual events is a whole ‘nother ball game.
Career
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