It started in the back row of a Jason Mraz concert. He saw the front row with their arms in the air while he stood with hands in pockets. Those around him were checking their phones, talking casually, and generally unaware that there was a concert going on. And it dawned on him—where you sit in life matters. Life is different in the front row.

“I had met the needs of my own [life] and the next level of living was to help people,” said Jon Vroman, co-founder of the Front Row Foundation and Vector Marketing alumni. “I think there is a human need of ours to contribute to the world—to feel like we’re contributing.” To feel like our existence means something. And everything we need to learn about life, we can learn from people fighting for it.

The Front Row Foundation aims to enhance the quality of life for those who are braving critical health conditions. They do so by providing individuals with a front row experience that will bring them joy and positivity.

But Front Row is not just a free ticket to a show. It’s a philosophy and a movement. It’s about making the most of our time here on Earth.

“There’s a tie between Front Row and Vector,” Jon says. “People that work with Vector want to live life in the front row. That’s why it’s such a natural fit.” Vector people are moment makers—movers and shakers. And it is from the CUTCO family that the Front Row Foundation was built.

“I think Vector is an environment that is rich in personal growth, and it is about progress and accountability and self-management. The CUTCO sales position is a truth serum. People [talk] their way through life until they reach a point when you can’t talk your way through something. You have to do the work. You have to be accountable and make it happen and learn everything you can from people.”

And all of us can learn from recipients with terminal illnesses. We can learn to be moment makers. “Tomorrow is guaranteed to nobody, and our responsibility is to make the most out of every moment that we have,” says Jon.

The Front Row Foundation is about hope, celebration, and presence. Hope is about the future, giving people power now and bringing energy to the present moment. Celebration ushers joy into any circumstance. And presence gives us the wisdom that even in the hustle-of-life… there are no ordinary moments. Live life to the fullest. Live life in the Front Row.

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